B2B Social Media Strategy
Conquerix Neuro-English
Mendoza. Argentina - Market target: LATAM + Spain
The challenge.
Conquerix was running as a B2C brand on Meta. The founder wanted to pivot to B2B and needed a content strategy that generated qualified leads, not just followers.
My job:
Lead that transition with a content strategy and outbound approach built to generate B2B leads, not just engagement.
Strategy & Content
-Defining clear pain points, decision-makers, and ROI drivers.
-Clarify positioning and social media tone & style.
-Adjusted website to clarify positioning.
-We decided to build a personal branding strategy on founder's LinkedIn profile.
Outbound campaign
-Defined ICP together and look them into Sales Navigator
-Created a personalized flow messages on Linkedin.
-Produced Sales Enablement to help Sales on Demos.
Results
+1,200
New followers in 90 days
30k
Impressions in 12 months
2.4x
Reach beyond follower base
Content
Client testimonial
Paula Menegazzo
"We started with Lead Gen. consulting, then added social media and content, and eventually moved on to graphic and website redesign.
His boutique approach, close collaboration, and problem-solving ability made him a key strategic partner for us."
