Project Summary

Client: Reformame (Home Renovation Company)

Role: Independent Brand Manager

Focus: Social Media & Content, Brand Positioning

Channels: Instagram, LinkedIn & Website

Social Media Strategy

Branding development

Web Design

Graphic Design

My creative process

  1. The Challenge

Reformame entered the Spanish market with no digital presence in a highly competitive space.


The challenge was to launch the marketing strategy and build brand awareness, create trust in a high-consideration service, and show that creative content could drive real results.

  1. The Goal

Build a strong and premium brand presence on social media, grow an engaged community, and test creative formats to support future paid campaigns and lead generation.

  1. Strategy & Key Decisions

To drive impact, I focused on short-form video and before/after content, combined inspiration with education, defined a premium yet approachable tone, and used performance data to continuously refine content and formats.

  1. Execution

I led the execution end-to-end across social platforms:

  • Content planning and editorial calendar

  • Creative direction for visuals and videos

  • Caption writing and storytelling

  • Performance monitoring and iterative optimization

Results in 6 months

+1.360.397

Short-form video visualizations

+650

New Visitors in Website

+4140

New Followers

Brand Outcomes

Content examples

Video Edition

You can check them out by clicking in each piece

Client testimonial

Julian (Fundador de Reformame.es)

“Trabajar con Lucas y su equipo fue clave en el proceso de lanzar Reformame. Desde el primer día entendió la visión de la marca y nos ayudó a construir una identidad fuerte, moderna y diferente. No solo diseñaron nuestra imagen y comunicación, también nos acompañaron con campañas, estrategias de contenido y desarrollo de cartelería que realmente marcó la diferencia. Sentimos que teníamos un equipo comprometido con el crecimiento del proyecto, y eso lo hace un partner ideal.”

Julian (Reformame's founder)

"Working with Lucas was key to the launch of Reformame. From day one, he understood the brand’s vision and helped us build a strong, modern, and distinctive identity. He not only designed our brand and communication, but also supported us with campaigns, content strategies, and signage development that truly made a difference. We felt we had a partner fully committed to the growth of the project, which made him an ideal partner."