Brand Design & Marketing Strategy
Reformame Spain
Madrid, Spain - Market target: Spain
The challenge.
Reformame was working on the shadows with no brand or marketing strategy. Iulian contacted me to build the brand and marketing strategy from scratch.
My job:
Lead the branding design, lauching the brand. Created the entire marketing strategy, positioning, tone & style, Ideal customer profile and social media marketing.
Strategy & Content
-Defining clear positioning, ICP, buyer personas, market research and full funnel strategy.
-Led the brand design, tone & style.
-Led web design, convertion rate and copywritting.
-Created the full funnel content strategy, blog post, video (TikTok and Youtbe), photoshooting in their HQ, photoshooting on construction places.
Results
1.25M
video views
3.5%
Engangement per post
+4000
followers in 6 months
Content
Client testimonial
Iulian (Founder)
"Working with Lucas was key to the launch of Reformame. From day one, he understood the brand’s vision and helped us build a strong, modern, and distinctive identity. He not only designed our brand and communication, but also supported us with campaigns, content strategies, and signage development that truly made a difference. We felt we had a partner fully committed to the growth of the project, which made him an ideal partner."
