B2B Social Media Strategy
Satus Nutrición Vegetal
Mendoza. Argentina - Market target: Argentina
The challenge.
Satus had been in business for years but never invested in digital marketing. Roberto, the co-founder, brought me in to build a visual identity and grow brand visibility across digital and offline channels.
My job:
Marketing: Increase brand visibility and generate qualified leads through digital channels. Graphic Design: Build a consistent visual identity across all channels, products, and sales materials.
Strategy & Content
→ Researched ICP and buyer personas to define priorities
→ Prioritized sales enablement materials first, as the sales team was actively attending industry events
→ Built a full content strategy across digital and offline channels
Graphic Design
→ Redesigned the entire visual identity of the company
→ Created ongoing content and campaigns for digital channels
→ Launched a WhatsApp Community for promotions, events, and product updates
Results
4.3%
Engagement rate
+5k
Organic reach
+2K
Organic web clicks
Content
Client testimonial
Roberto
"We trusted Lucas and the experience was very positive. From the start, we valued the trust he built with us and the creativity in every proposal. We felt supported throughout the entire process. Thank you!"
