Project Summary

Client: Satus Fertilizers (Agricultural industry)

Role: Social Media Manager and graphic designer

Focus: Increasing visibility while increasing leads

Channels: Instagram, Facebook, Whatsapp

Social Media Strategy

Web Design

Graphic Design

My creative process & strategy

  1. The Challenge

Satus had been working for many years but never worked in digital marketing before.

They had built a website and opened the social media accounts.


When we first met, Roberto (co-founder) asked me to develop a graphic design structure and increase brand's visibility across digital and offline channels.

  1. The Goal

Marketing: To increase brand's visibility and also increase leads acquired online.


Graphic Design: To develop a strong visual structure among all the channels, products and brochures.


  1. Strategy & Key Decisions

To ensure creative work delivered impact, I made a set of clear strategic decisions:

-After a careful research about ICP and buyer personas, we decided to prioritize designing Sales enablement material due to the sales team constantly attended to events.

-Then we started developing a whole content strategy.

  1. Execution

We worked togethere for more than 3 years:

-Generating content & campaigns

-Completely changed the visual structure of the company

-Developed new channels like Whatsapp Community where the company comunicates its promotions, events, new developments and many more things.

Results

1.8% → 4.3%

Engagement rate

+5k

Organic reach

+2K

Web clicks

Content examples

You can check them out by clicking in each piece

Client testimonial

Roberto

"Trabajamos con Lucas y su agencia entre 2021 y 2023. Empezamos con pauta y asesoramiento, luego sumamos redes y contenidos, y finalmente el rediseño gráfico y web.
Su enfoque boutique, cercanía y capacidad de resolución hizo se convirtiera en un socio estratégico clave para Conquerix."

Roberto (English version)

"We worked with Lucas and his agency between 2021 and 2023. We started with paid media and consulting, then added social media and content, and eventually moved on to graphic and website redesign.

His boutique approach, close collaboration, and problem-solving ability made him a key strategic partner for Conquerix."