I’m Lucas Vignera,

B2B Marketing Specialist

I build content strategies and campaigns that generate pipeline, not just visibility.

Completed Projects

Years of Experience

What I bring to the table

→Full-funnel planning

→Content narratives

→Formats & calendars

Content Strategy

Paid Media

→LinkedIn Ads

→Meta & Google Ads

→Lead generation

Sales Pipeline

→Outbound strategy

→Message flows

→CRM: HubSpot

The Journey So Far

Digital Marketing Specialist

Atractiva Agency (Side Business)

2021 - 2025

Atractiva Marketing helps B2B companies grow online with clear, results-driven strategies. Since 2021, we’ve worked across social media, paid ads, SEO, and content. Focused on generating pipeline, not just visibility.

Digital Marketing Specialist

Atractiva Agency (Side Business)

2021 - 2025

Digital Marketing Specialist

Atractiva Agency (Side Business)

2021 - 2025

Senior Sales Agent

SIXT (Madrid, Spain)

2022 - 2026

Managed high-volume B2C sales in a premium mobility company, consistently exceeding targets by 20%+ while delivering outstanding customer experience.

Senior Sales Agent

SIXT (Madrid, Spain)

2022 - 2026

Managed high-volume B2C sales in a premium mobility company, consistently exceeding targets by 20%+ while delivering outstanding customer experience.

Independent Brand Manager

Reformame Spain

2024 - 2025

Launched and positioned the brand of a premium home renovation company in Spain, developing website, social media, paid media campaigns, and OOH campaigns. Implemented digital strategies that boosted Instagram and TikTok engagement by +300% and follower growth by +250%.

Independent Brand Manager

Reformame Spain

2024 - 2025

Advertising Sales Agent

Los Andes Newspaper (Clarin Group)

2021 - 2022

Supported digital advertising sales for key clients across industries, building strong relationships that contributed to +15% revenue growth. Co-created the Gaming/E-sports section, securing sponsorships from launch, and managed campaign performance and reporting across digital platforms.

Advertising Sales Agent

Los Andes Newspaper (Clarin Group)

2021 - 2022

Jr. Account Executive

RUTA Publicidad

2019 - 2021

Supported account management for multiple clients, coordinating social media, video production, political campaigns, and digital ads. Acted as point of contact between clients and creative/strategy teams, assisting in project execution and reporting.

Jr. Account Executive

RUTA Publicidad

2019 - 2021

Community Manager Trainee

Cometogether Agency

2019 - 2019

Supported content and strategy team with social media planning, research, and community management. Created engaging posts, monitored KPIs, and identified trends to improve account performance.

Community Manager Trainee

Cometogether Agency

2019 - 2019

Supported content and strategy team with social media planning, research, and community management. Created engaging posts, monitored KPIs, and identified trends to improve account performance.